most expensive Rolex

The 6 Most Expensive Rolex Watches in the World

In the realm of luxury timepieces, Rolex has long been the epitome of sophistication and prestige. With unparalleled craftsmanship, cutting-edge innovations, and the use of the finest materials, it’s no wonder that these iconic watches have captivated collectors and aficionados alike. In this exclusive guide, we delve into the fascinating world of the most expensive Rolex watches. Prepare to be captivated by the mesmerizing beauty and staggering value of these magnificent timepieces, each of which represents a dazzling blend of horological mastery and artistic expression. The journey begins with a closer look at what sets these remarkable watches apart and why their appeal transcends time. Let’s explore the stunning allure of Rolex’s most exquisite creations!

Rolex WatchPrice
The Rolex Day-Date Rainbow Ref. 18059$1,330,000
The Rolex Daytona Oyster Ref. 6263$5,475,000
The Rolex GMT-Master II Ice$485,000
The Rolex Bao Dai Ref. 6062$5.1 million
The Rolex Unicorn Daytona Ref. 6265$5.9 million
The Paul Newman Rolex Daytona Ref. 6239$17.8 million

But if you’re interested in learning more about other top luxury watch brands, be sure to check out our comprehensive guides about The Most Expensive Watches in the World and the Top Luxury Watch Brands on this fascinating topic

The Most Expensive Rolex Watches Ever Sold

1. The Paul Newman Rolex Daytona Ref. 6239 – $17.8 million

Reference 6239 22Paul Newman22 Daytona

In the realm of opulent timepieces, the most expensive Rolex ever sold is the Paul Newman Rolex Daytona, a true symbol of unparalleled luxury, historical significance, and investment value. This watch isn’t just any Rolex, it’s a unique masterpiece that has taken on an iconic status among Rolex collections.

The timepiece was named after Paul Newman, the famed actor and race car driver, featuring an “exotic” dial with square-tipped markers and contrasting sub-dial colors. These design elements add layers of exclusivity and appeal that make this Rolex stand out from its counterparts.

The watch has proven its worth not just as a functional timepiece, but as an investment asset. Throughout the years, Paul Newman Rolex Daytonas have seen their value skyrocket. Some of these extraordinary watches now command prices over a million dollars, whether at auction or through private sales.

Perhaps the most jaw-dropping indicator of its value was set in 2017 when Paul Newman’s very own Rolex Daytona was auctioned for an astronomical $17.8 million. This staggering sum broke all previous records, making it the most expensive wristwatch ever sold at an auction. Another milestone was reached when a Rolex Daytona “Oyster Sotto” Ref. 6263 sold for more than $2 million in 2021.

If you’re a collector or just someone who appreciates the blend of style, history, and sound investment, the Paul Newman Rolex Daytona is the pinnacle. As these timepieces continue to appreciate in value, the chance to own such a luxurious and historically significant watch is becoming a rare opportunity. With its unique design, legendary background, and record-breaking auction sales, the Paul Newman Rolex Daytona sets the gold standard for Rolex watches, making it the ultimate horological trophy.

2. The Rolex GMT-Master II Ice – $485,000

Rolex GMT Master II Ice

A shining example of unparalleled craftsmanship and opulence, the Rolex GMT-Master II Ice takes the concept of luxury watches to new heights. As one of the most expensive Rolex models in the market, this breathtaking timepiece is a true testament to the brand’s unwavering dedication to excellence, refinement, and innovation.

The GMT-Master II Ice is immediately distinguished by its lavish design, featuring a stunning 18k white gold case and bracelet, generously adorned with a breathtaking array of sparkling diamonds. The watch’s dazzling dial is meticulously set with baguette-cut diamonds, while its bezel is encrusted with a spectacular array of exquisite sapphires in a gradient of colors, paying homage to the iconic “Pepsi” bezel of the original GMT-Master models.

But the Rolex GMT-Master II Ice is more than just a stunning work of art. It also boasts remarkable functionality, offering wearers a dual-time zone feature with a 24-hour hand and a rotating bezel. This functionality, originally designed for pilots and travelers, is powered by Rolex’s in-house Caliber 3285, a self-winding mechanical movement that ensures reliability, precision, and a power reserve of approximately 70 hours.

With an estimated price tag of around $485,000, the Rolex GMT-Master II Ice is unquestionably a luxury timepiece that caters to an exclusive clientele. The exquisite craftsmanship, brilliant design, and impeccable functionality make this watch a true masterpiece, worthy of its place among the most expensive and coveted Rolex models.

For the discerning collector or aficionado who seeks the ultimate expression of luxury and horological excellence, the Rolex GMT-Master II Ice presents a unique opportunity to own a remarkable piece of Rolex history, infused with the brand’s unwavering commitment to quality, innovation, and breathtaking aesthetics.

3. The Rolex Day-Date Rainbow – $1,330,000

Rolex Rainbow Khanjar Day Date ref. 18059

the Rolex Day-Date Rainbow, an embodiment of opulent elegance, vibrant aesthetics, and cutting-edge horology. This Rolex isn’t just an eye-candy; it’s a luxurious masterpiece that has achieved an unprecedented feat in auction history, setting a new world record for the Day-Date category.

The watch features a magnificent bezel meticulously adorned with a gradient of baguette-cut sapphires, recreating the ethereal beauty of a rainbow. This colorful spectacle is elegantly framed by an 18k gold case and a President bracelet, adding an unmistakable air of opulence to the timepiece.

The auction highlight came when a specific version of this model – a Rolex ‘Rainbow Khanjar’ Day-Date ref. 18059 – sold at a Sotheby’s online auction for an astounding $1,330,000 on February 9, 2022. This sale not only shattered previous records but also catapulted the Day-Date Rainbow to a new realm of collectible significance.

The allure of this Rolex doesn’t end with the bezel. Its dial is just as captivating, showcasing hour markers made of brilliant-cut diamonds, and the day and date windows in Rolex’s iconic style. Ticking inside is the high-precision Rolex Caliber 3255, a self-winding mechanical movement with a power reserve of about 70 hours, ensuring the watch is as functional as it is beautiful.

Depending on the specific reference and gemstone arrangement, the Rolex Day-Date Rainbow typically commands a price ranging from $100,000 to $300,000. Its arresting aesthetics, precise engineering, and opulent materials make this watch an invaluable asset for collectors and aficionados looking for a timepiece that stands at the intersection of horological excellence and aesthetic innovation.

Combining spectacular design with intricate functionality, the Rolex Day-Date Rainbow is a compelling testament to Rolex’s relentless pursuit of perfection. With its sumptuous materials and meticulous craftsmanship, this phenomenal watch has secured its place as an unrivaled marvel in the horological universe.

4. The White Gold Rolex Daytona Ref. 6265 ‘Unicorn’ – $5.9 million

The Rolex Unicorn Daytona Ref. 6265 stands as a mythic example of rarity, elegance, and horological prowess. This elusive and highly coveted watch is a dream come true for collectors, boasting a unique combination of craftsmanship, design, and scarcity that has propelled it to legendary status among the most expensive and sought-after Rolex models.

The Unicorn Daytona’s claim to fame lies in its remarkable composition: this singular example of the Ref. 6265 is crafted entirely from 18k white gold, a deviation from the more common stainless steel or yellow gold versions of the Rolex Daytona. This striking white gold construction is paired with a distinctive black Sigma dial, adorned with white gold hour markers and hands, lending the watch a captivating monochromatic appearance.

In addition to its exquisite design, the Rolex Unicorn Daytona Ref. 6265 is highly prized for its extraordinary rarity. It is believed that only one such white gold example exists, making it an incredibly scarce and desirable treasure among watch enthusiasts and collectors. This exceptional rarity has contributed to the watch’s astounding market value, with the Unicorn Daytona selling for an astonishing $5.9 million at a 2018 auction.

The Rolex Unicorn Daytona Ref. 6265 is a breathtaking testament to the brand’s unwavering commitment to precision, innovation, and exquisite craftsmanship. Its enchanting design, rare composition, and legendary status make it an unparalleled masterpiece in the world of luxury timepieces. For those fortunate enough to encounter this mythic watch, the opportunity to own a piece of horological history, infused with unparalleled rarity and sophistication, is truly an experience beyond compare.

5. The Rolex Bao Dai Ref. 6062 – $5.1 million

Rolex Bao Dai Ref. 6062

The Rolex Bao Dai Ref. 6062 represents a rare and extraordinary blend of horological elegance, historical significance, and exceptional rarity. This magnificent timepiece, once belonging to the last emperor of Vietnam, Bao Dai, is a true treasure in the world of luxury watches, earning its place among the most expensive and highly sought-after Rolex models.

The Bao Dai Rolex features an exquisite 18k yellow gold case and bracelet, housing a stunning black dial with diamond hour markers at the even numerals. The watch is characterized by its distinctive triple calendar complication, showcasing the date, day, and month, along with a moon phase display, making it one of the few Rolex models to boast such a complex array of functions.

The unique combination of the black dial, diamond hour markers, and complex calendar features make the Bao Dai Rolex Ref. 6062 an exceptionally rare timepiece, further enhanced by its historical provenance. It is believed that only three such examples were ever produced, with the Bao Dai version being the only one featuring diamond markers at even hours, adding an extra layer of exclusivity and desirability to this exceptional watch.

In May 2017, the Rolex Bao Dai Ref. 6062 made headlines when it sold for an astonishing $5.1 million at auction, setting a new record for the most expensive Rolex ever sold at that time. This remarkable sale underscored the timepiece’s exceptional value and allure, capturing the attention of collectors and watch enthusiasts worldwide.

The Rolex Bao Dai Ref. 6062 is an exceptional masterpiece that embodies the pinnacle of horological artistry, rarity, and historical significance. For those fortunate enough to appreciate its unique beauty and unparalleled provenance, the opportunity to own such an extraordinary timepiece represents the ultimate expression of luxury, exclusivity, and timeless elegance.

6. The Rolex Daytona Oyster Ref. 6263 – $5,475,000

The Rolex Daytona Oyster Ref. 6263, is a watch that embodies Rolex’s commitment to excellence, precision, and enduring style. This iconic model is not just a watch; it’s a monumental piece of horology that has captured hearts and vaults alike.

At first glance, you’ll be struck by its classic stainless steel case and bracelet, elegantly contrasted by a black acrylic bezel with a tachymeter scale. The captivating dial offers options in either black or white, each featuring sub-dials in contrasting colors for optimum readability. Functionality meets style, as the watch is also equipped with signature screw-down pushers and the legendary Oyster case.

Inside, this Rolex ticks to the rhythm of the Valjoux 727 manual-winding movement, a testament to the reliable and precise engineering synonymous with the Rolex brand. With features like a chronograph and water resistance, this watch is much more than a stylish accessory; it’s a versatile companion for the modern go-getter.

December 2020 witnessed a landmark moment for this Rolex model. Paul Newman’s own Ref. 6263, nicknamed “Big Red,” was auctioned off for an eye-watering $5,475,000. While it may not have eclipsed the record-breaking $17.75 million garnered by another of Newman’s Daytonas in 2017, this price was nothing short of remarkable.

Valuation for the Daytona Oyster Ref. 6263 varies widely—typically ranging from $85,000 to $300,000—based on its rarity, condition, and provenance. Exceptional or historically significant pieces can command even more, with specific variants like the Big Red Sigma Daytona dials being especially coveted by collectors.

The Rolex Daytona Oyster Ref. 6263 stands as an awe-inspiring exemplar of Rolex’s unwavering dedication to quality and elegance. Its iconic design elements, performance features, and unprecedented auction prices make it a prized jewel for collectors and watch enthusiasts, illuminating both the brand’s storied history and the incredible value of owning such a sought-after piece.

What Makes Rolex Watches So Valuable?

Pioneering Innovations

Rolex has been at the forefront of horological innovation for over a century, consistently pushing the boundaries of watchmaking technology. From the development of the first waterproof watch case, the Oyster, to the creation of the Perpetual rotor for automatic winding, Rolex’s commitment to pioneering advancements has contributed to the exceptional value and desirability of their timepieces. To understand more about this, read our detailed explanation in the article Why is Rolex So Expensive?

Utilization of Rare and Precious Materials

Rolex is renowned for its use of rare and precious materials in the construction of its watches, such as 18k gold, 950 platinum, and 904L stainless steel. These high-quality materials not only ensure the longevity and durability of Rolex watches but also contribute to their value, making them prized possessions among collectors and watch enthusiasts alike.

Exceptional Manufacturing Techniques

The manufacturing process of a Rolex watch is marked by a dedication to exceptional craftsmanship and state-of-the-art technology. From the in-house production of movements to the meticulous hand assembly and testing of each timepiece, the care and expertise put into every step of the manufacturing process ensure that each Rolex watch is a work of art and a testament to the brand’s commitment to excellence.

Unwavering Commitment to Quality and Detail

Rolex’s unwavering commitment to quality and attention to detail is evident in every aspect of its timepieces. From the precision of their movements to the flawless finishes of their cases and bracelets, Rolex’s dedication to perfection is a key factor in the enduring value and desirability of their watches. This pursuit of excellence, combined with the brand’s storied history and prestigious reputation, cements Rolex’s position as a leader in the world of luxury watches and contributes to the exceptional value of their timepieces.

Understanding the reasons behind Rolex’s value not only helps us appreciate the brand’s allure but also addresses the important question: Do Rolex watches hold their value? The answer is a resounding yes, primarily due to the factors we’ve just outlined above.

Record-Breaking Rolex Watches Sold at Auction

Marlon Brando’s GMT-Master II: Most Expensive Rolex GMT

Legendary actor Marlon Brando’s Rolex GMT-Master II, worn during the filming of the iconic movie “Apocalypse Now,” holds the title of the most expensive Rolex GMT ever sold at auction. This exceptional timepiece was auctioned off for a staggering $1.952 million in December 2019, cementing its place in horological history as a true collector’s treasure.

Reference 326959RBR: Most Expensive Rolex Sky-Dweller

The Rolex Sky-Dweller Reference 326959RBR is the most expensive Sky-Dweller model ever sold. This luxurious timepiece, which boasts a full 18k white gold case and bracelet, as well as an exquisite diamond-paved dial, is a testament to the brand’s dedication to exceptional craftsmanship and design. Its rarity and unique features make it a sought-after collector’s item.

Reference 6538: Most Expensive Rolex Submariner

The Rolex Submariner Reference 6538, famously known as the “James Bond” Submariner, is the most expensive Submariner model ever sold. This particular model has been associated with actor Sean Connery’s portrayal of the iconic secret agent and has become a coveted collector’s item as a result. In recent years, one of these extraordinary watches was auctioned off with a pre-sale estimate of $85,000-$175,000, but ultimately sold for over $92,000, showcasing the enduring appeal and value of the Reference 6538.

Daytona Paul Newman: Most Expensive Rolex Ever Sold

The Rolex Daytona Paul Newman, specifically the Reference 6239 “Paul Newman” Daytona, holds the title for the most expensive Rolex ever sold at auction. This particular watch, which belonged to the legendary actor and racing enthusiast Paul Newman, fetched an incredible $17.8 million in October 2017. The watch’s unparalleled historical significance, unique features, and rarity make it an exceptional collector’s item and the epitome of Rolex’s enduring value and prestige.

The Investment Potential of Rolex Watches

Long-Term Value Retention

Rolex watches are known for their ability to retain value over time, making them an attractive option for collectors and investors. The brand’s reputation for quality, timeless design, and limited production runs help preserve the value of its timepieces, even as market conditions change.

Market Demand and Rarity

The high demand for Rolex watches, combined with their limited availability, drives up the market value of these sought-after timepieces. Certain models, such as the Daytona Paul Newman, GMT-Master II, and Submariner, are especially popular among collectors due to their unique features, storied history, and limited production numbers.

Provenance and Collectability

The provenance of a Rolex watch can have a significant impact on its value, as watches owned by celebrities or historically significant individuals often fetch higher prices at auction. Collectors are also willing to pay a premium for well-preserved and rare models, which can increase the investment potential of these timepieces.

A Safe and Tangible Asset

Rolex watches are tangible assets, meaning that their value is tied to a physical item rather than an abstract concept like stocks or bonds. This can make them a safer investment option during periods of economic uncertainty when more traditional investment vehicles may be volatile or underperforming.

Tips for Investing in Rolex Watches

To maximize the investment potential of Rolex watches, it’s important to consider factors such as rarity, condition, and provenance. Investing in limited edition or historically significant models can offer better long-term returns, as can focusing on well-preserved examples with complete documentation. As with any investment, thorough research and an understanding of market trends are essential for success.


Which one is the most expensive Rolex?

The most expensive Rolex ever sold at auction is the Rolex Daytona Paul Newman Reference 6239, which belonged to the legendary actor and racing enthusiast Paul Newman. This unique and historically significant timepiece was sold for a record-breaking $17.8 million in October 2017.

Which is the cheapest Rolex in the world?

While “cheap” is a relative term when it comes to luxury watches, the most affordable Rolex models are typically from the Oyster Perpetual collection. The Oyster Perpetual 36 and Oyster Perpetual 39, for example, are among the brand’s entry-level offerings, with prices starting around $5,000 to $6,000, depending on factors such as size, materials, and market demand. Keep in mind, however, that Rolex prices are subject to change and may vary depending on availability and region.

Are Rolex watches a good investment?

Rolex watches are often considered a good investment due to their ability to retain value over time, the high demand and limited availability of certain models, and their status as a tangible asset. To maximize the investment potential of a Rolex watch, it’s important to consider factors such as rarity, condition, and provenance, as well as to conduct thorough research and stay informed about market trends.

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