most expensive rolex

Top 6 Most Expensive Rolex Watches Ever Sold at Auction

In the realm of luxury timepieces, Rolex has long been the epitome of sophistication and prestige. With unparalleled craftsmanship, cutting-edge innovations, and the use of the finest materials, it’s no wonder that these iconic watches have captivated collectors and aficionados alike. In this exclusive guide, we delve into the fascinating world of the most expensive Rolex watches. Prepare to be captivated by the mesmerizing beauty and staggering value of these magnificent timepieces, each of which represents a dazzling blend of horological mastery and artistic expression. The journey begins with a closer look at what sets these remarkable watches apart and why their appeal transcends time. Let’s explore the stunning allure of Rolex’s most exquisite creations!

But if you’re interested in learning more about other top luxury watch brands, be sure to check out our comprehensive guides about The Most Expensive Watches in the World and the Top Luxury Watch Brands on this fascinating topic

The Most Expensive Rolex Watches Ever Sold

1. The Paul Newman Rolex Daytona Ref. 6239 – $17.75 million

Paul Newmans Rolex Daytona 22Ref. 623922 Oyster Sotto 1 1

The most expensive Rolex ever is Paul Newman’s Rolex Daytona “Ref. 6239” (Oyster Sotto), a timepiece that embodies luxury, historical importance, and extraordinary investment value. Known as the most expensive Rolex ever sold, this watch isn’t just a regular piece from the renowned brand; it represents a unique and iconic masterpiece within the Rolex collection. Its association with Paul Newman, the celebrated actor and race car enthusiast, elevates its status to more than just a high-end watch. Newman’s wife, Joanne Woodward, originally gifted him this watch, further adding to its sentimental value. The distinctive features, such as the rare exotic wood dial and the personal engraving “Drive Carefully Me” on the caseback, contributed to its record-breaking sale price of $17.75 million at a Phillips auction in New York in 2017. This sale not only marked a high point in the watch’s history but also set a new standard for luxury watches globally.

The watch’s allure extends beyond its connection to Paul Newman. The design itself is a marvel, featuring an “exotic” dial distinguished by square-tipped markers and contrasting colors on the sub-dials. These design elements contribute to its uniqueness, making it stand out from other Rolex models. The Rolex Daytona, especially this model, has proven to be more than just a functional timepiece; it has emerged as a significant investment asset. Over the years, the value of Paul Newman Rolex Daytonas has soared tremendously, with some models now fetching over a million dollars in auctions and private sales. This surge in value reflects not only the watch’s quality and brand prestige but also its rarity and the celebrity association it carries.

The immense value of this Rolex was further underscored in 2017 when Paul Newman’s own Daytona watch was auctioned for an astounding $17.8 million. This remarkable sum shattered all previous records for wristwatches sold at auction. It’s not just about the watch’s functionality or its aesthetic appeal; this sale highlighted the immense cultural and historical significance it holds. Another significant milestone in the history of Rolex Daytona was achieved in 2021, when a Rolex Daytona “Oyster Sotto” Ref. 6263 fetched more than $2 million, reinforcing the brand’s status in the luxury watch market and solidifying this particular model’s position as a sought-after collector’s item. This astronomical price point is a testament to the enduring legacy and unparalleled prestige of the Paul Newman Rolex Daytona in the world of luxury timepieces.

2. The White Gold Rolex Daytona Ref. 6265 ‘Unicorn’ – $5.9 million

White Gold Rolex Daytona Ref. 6265 Unicorn

The Rolex Daytona Ref. 6265, affectionately dubbed “The Unicorn,” is a horological masterpiece that redefines exclusivity in the world of luxury watches. Its staggering sale price of $5.9 million at the Phillips Daytona Ultimatum auction is a testament to its rarity and desirability, securing its position as the second most expensive Rolex ever sold. What makes “The Unicorn” so unique? It’s the only known vintage Rolex Daytona crafted in white gold, a stark deviation from the brand’s traditional use of stainless steel or yellow gold for their Cosmograph models. This distinctiveness not only sets it apart in the market but also challenges the preconceived notions of Rolex’s production history.

The backstory of this one-of-a-kind Rolex is as fascinating as its design. Crafted in 1970 and delivered in 1971 to a German retailer, it was, at the time, the most luxurious and exclusive Cosmograph available. It remained a unique piece for decades, its existence almost a myth until its groundbreaking rediscovery. This chronograph, bearing the reference number 6265/9, denotes its white gold composition, a rarity given Rolex’s traditional use of the number 9 for such pieces. The watch was a custom order, a fact that adds an extra layer of allure and history to its already impressive specifications.

Not just a collector’s item, “The Unicorn” is a marvel of design and craftsmanship. It originally came with a leather strap, but was later adorned with a white gold bracelet, enhancing its elegance and visual impact. The watch features a black “sigma” dial, appropriate for its era of manufacture, and the contrast between the black background and silver graphics is visually stunning. The white gold case exudes a subtle yet mesmerizing glow, showcasing the material’s unique beauty. Stamped with an 18K mark, its bold proportions and exquisite detailing make it a standout piece. “The Unicorn” is more than just a watch; it’s a symbol of Rolex’s ability to push boundaries and create something truly unprecedented in the world of luxury timepieces.

3. The Rolex Daytona Oyster Ref. 6263 “Big Red” – $5,475,000

The Rolex Daytona Oyster Ref. 6263 Big Red
Phillips auction

The Rolex Daytona Oyster Ref. 6263, affectionately known as “Big Red,” is not just a watch, it’s a hallmark of Rolex’s dedication to precision, durability, and timeless style. This iconic model stands out as a monumental piece in the world of horology, captivating watch enthusiasts and collectors with its blend of elegance and functionality. The first thing that catches your eye is its classic stainless steel case and bracelet, set off beautifully by a black acrylic bezel featuring a tachymeter scale. This aesthetic is further enhanced by its dial, available in either black or white, with contrasting sub-dials for easy readability. The watch’s signature screw-down pushers and the legendary Oyster case marry function with style, embodying Rolex’s renowned craftsmanship.

The heart of this Rolex beats with the Valjoux 727 manual-winding movement, a testament to the reliable and precise engineering that Rolex is known for. Its features, including a chronograph and water resistance, elevate it beyond a mere fashion statement to a versatile tool for the dynamic individual. “Big Red” gained personal significance as it was the preferred watch of Paul Newman, famously worn and photographed on his wrist from its purchase in 1983 by his wife, Joanne Woodward, until he gifted it to his daughter, Clea Newman Soderlund, in 2008. The caseback, engraved with “Drive slowly Joanne,” adds a touching reminder of Woodward’s concern for Newman’s safety. This historical and emotional connection, combined with its technical prowess and striking design, contributes greatly to its value.

In December 2020, the Phillips auction of Paul Newman’s own Ref. 6263 marked a significant moment in the watch’s history. While it didn’t surpass the record-breaking $17.75 million achieved by another of Newman’s Daytonas in 2017, the sale price of $5,475,000 was nonetheless extraordinary. This sale not only highlighted the watch’s exceptional value but also underscored its cultural significance. The “Big Red” is more than just a watch; it’s a piece of history, a testament to Newman’s legacy, and a symbol of Rolex’s enduring impact in the world of luxury timepieces. Its high auction price reflects not just the watch’s material worth, but also its storied past and the emotional connection it holds for many.

4. The Rolex Bao Dai Ref. 6062 – $5.1 million

Rolex Bao Dai Ref. 6062

The Rolex “Bao Dai” Ref. 6062 is not just a watch; it’s a remarkable piece of history wrapped in luxurious design, making it one of the most expensive and coveted Rolex watches ever. Once owned by the last emperor of Vietnam, Bao Dai, this timepiece transcends its functional role to become a symbol of opulence and historical significance. The Bao Dai Rolex’s value isn’t just in its brand name; it’s a testament to its unique place in time and history, making it a highly sought-after collector’s item. The watch’s design is as regal as its previous owner, featuring an 18k yellow gold case and bracelet that exude elegance. The black dial is not just visually striking but also adorned with diamond hour markers on the even numerals, enhancing its exclusivity.

What sets the Bao Dai Ref. 6062 apart is its intricate triple calendar complication. This feature, displaying the date, day, and month, along with a moon phase display, is a rarity among Rolex models, adding to its uniqueness and appeal. Such a complex array of functions, combined with its luxury materials, makes this watch more than just a timekeeper; it’s a piece of art. The rarity is heightened by the fact that only three such models are believed to exist, with the Bao Dai’s version being the only one to feature diamond markers at the even hours. This exceptional detail adds an extra layer of rarity and desirability, making it a jewel in the crown of Rolex collections.

The Bao Dai Rolex’s astronomical price at auction reflects its unparalleled value in the world of luxury watches. When it first sold at Phillips for $235,000 in 2002, it made headlines, but its return to the auction block in 2017 for a staggering $5,060,427 was a true testament to its enduring allure. At that time, it set a record as the most expensive Rolex ever sold, surpassed only later by the Paul Newman Daytona. This incredible price not only speaks to the watch’s material and aesthetic qualities but also to its rich historical background and the prestige associated with its royal provenance. The Bao Dai Rolex 6062’s value lies not only in its craftsmanship and design but also in the story it carries, a story that continues to fascinate collectors and watch enthusiasts around the world.

5. Rolex GMT-Master Ref. 1675 “Marlon Brando’s watch” – $5 million

Rolex GMT Master Ref. 1675 22Marlon Brandos 22Apocalypse Now22

The Rolex GMT-Master “Ref. 1675,” famously worn by Marlon Brando in the classic film ‘Apocalypse Now,’ is not just a watch, but a piece of cinematic and horological history. In 2023, this iconic timepiece fetched a staggering $5,124,783 at a Christie’s auction, more than doubling its price from just four years prior. The watch itself, beyond its celebrity connection, is a testament to Rolex’s craftsmanship and design excellence. But what truly sets this watch apart, elevating its value to such astronomical heights, is its association with Marlon Brando, one of the most iconic actors of the 20th century. The watch’s case back is personally hand-engraved with ‘M. Brando,’ adding a unique, personal touch by the actor himself, further cementing its status as a collector’s dream.

Crafted circa 1972, the Rolex GMT-Master Ref. 1675 is an embodiment of classic watchmaking. It features an automatic movement, a robust stainless steel construction, and a sleek black dial, all encased within a 39 mm diameter. The watch’s provenance is as impressive as its design. Brando wore it during the filming of ‘Apocalypse Now,’ one of his most iconic roles, making it not just a timepiece but a part of movie history. In 1995, Brando gifted this prized possession to his daughter, Petra Brando Fischer, adding a layer of familial sentiment to its story. This history, combined with its exceptional craftsmanship, is what makes the watch so valuable to collectors and enthusiasts alike.

The sale of Marlon Brando’s Rolex GMT-Master at such a high price reflects more than just the value of a luxury watch; it represents the intersection of film history, personal legacy, and high-end horology. Included in the sale were two provenance letters from Petra Brando Fischer and Caroline Barrett, as well as two additional custom ‘M B’ straps designed by Attila Aszodi, adding to its authenticity and appeal. This watch is a perfect example of how a timepiece can transcend its functional purpose to become a symbol of a moment in time, a personality, and the art of watchmaking. The high auction price is a testament to its rarity, its historical significance, and the enduring legacy of Marlon Brando.

6. Rolex Antimagnetique Reference 4113 – $2.5 million

Rolex Antimagnetique Reference 4113

The Rolex Antimagnetique Reference 4113 is not just a watch; it’s a record-breaker and a historical artifact in the world of luxury timepieces. In 2016, at a Phillips auction, this remarkable watch set a world record for a Rolex wristwatch at auction, selling for an impressive 2,405,000 Swiss francs, roughly equivalent to $2.5 million. This wasn’t the first time the Reference 4113 made headlines at auction; in 2013, it was sold at Christie’s for $1,161,436. Each time it appears on the auction block, it seems to set a new record for Rolex watches, underscoring its exceptional value and desirability among collectors. This trend of record-breaking sales highlights not just the watch’s monetary worth, but also its significance in the realm of high-end timepieces.

What makes the Rolex Antimagnetique Reference 4113 so special, you might ask? Well, for starters, it’s a rarity. Only 12 examples of this model are known to exist, making it one of the rarest Rolex watches ever made. Furthermore, it holds the distinction of being the largest Rolex ever created, all encased in sleek stainless steel. However, its exclusivity isn’t just in its limited production. Interestingly, the Reference 4113 was never available for public sale. This rare timepiece was originally gifted to a select group of racing teams and their drivers, showcasing Rolex’s longstanding connection with the world of motorsports. This backstory adds an extra layer of allure to the watch, combining luxury with a rich history in racing.

The journey of the Rolex Antimagnetique Reference 4113 from a gifted item to a record-setting auction piece is a fascinating tale. Some of these watches have found their way to the auction block through the descendants of the original owners, each sale contributing to its legend. The watch’s high value at auctions is not just a reflection of its rarity or its large, distinct design; it’s also a testament to the unique place it holds in history. It’s more than a timekeeper; it’s a piece of motorsport history, a symbol of Rolex’s enduring legacy in both horology and racing. The staggering prices it commands at auctions speak volumes about its significance and the esteem in which it is held by collectors worldwide.

What Makes Rolex Watches So Valuable?

Pioneering Innovations

Rolex has been at the forefront of horological innovation for over a century, consistently pushing the boundaries of watchmaking technology. From the development of the first waterproof watch case, the Oyster, to the creation of the Perpetual rotor for automatic winding, Rolex’s commitment to pioneering advancements has contributed to the exceptional value and desirability of their timepieces. To understand more about this, read our detailed explanation in the article Why is Rolex So Expensive?

Utilization of Rare and Precious Materials

Rolex is renowned for its use of rare and precious materials in the construction of its watches, such as 18k gold, 950 platinum, and 904L stainless steel. These high-quality materials not only ensure the longevity and durability of Rolex watches but also contribute to their value, making them prized possessions among collectors and watch enthusiasts alike.

Exceptional Manufacturing Techniques

The manufacturing process of a Rolex watch is marked by a dedication to exceptional craftsmanship and state-of-the-art technology. From the in-house production of movements to the meticulous hand assembly and testing of each timepiece, the care and expertise put into every step of the manufacturing process ensure that each Rolex watch is a work of art and a testament to the brand’s commitment to excellence.

Unwavering Commitment to Quality and Detail

Rolex’s unwavering commitment to quality and attention to detail is evident in every aspect of its timepieces. From the precision of their movements to the flawless finishes of their cases and bracelets, Rolex’s dedication to perfection is a key factor in the enduring value and desirability of their watches. This pursuit of excellence, combined with the brand’s storied history and prestigious reputation, cements Rolex’s position as a leader in the world of luxury watches and contributes to the exceptional value of their timepieces.

Understanding the reasons behind Rolex’s value not only helps us appreciate the brand’s allure but also addresses the important question: Do Rolex watches hold their value? The answer is a resounding yes, primarily due to the factors we’ve just outlined above.

Record-Breaking Rolex Watches Sold at Auction

Marlon Brando’s GMT-Master II: Most Expensive Rolex GMT

Legendary actor Marlon Brando’s Rolex GMT-Master II, worn during the filming of the iconic movie “Apocalypse Now,” holds the title of the most expensive Rolex GMT ever sold at auction. This exceptional timepiece was auctioned off for a staggering $1.952 million in December 2019, cementing its place in horological history as a true collector’s treasure.

Reference 326959RBR: Most Expensive Rolex Sky-Dweller

The Rolex Sky-Dweller Reference 326959RBR is the most expensive Sky-Dweller model ever sold. This luxurious timepiece, which boasts a full 18k white gold case and bracelet, as well as an exquisite diamond-paved dial, is a testament to the brand’s dedication to exceptional craftsmanship and design. Its rarity and unique features make it a sought-after collector’s item.

Reference 6538: Most Expensive Rolex Submariner

The Rolex Submariner Reference 6538, famously known as the “James Bond” Submariner, is the most expensive Submariner model ever sold. This particular model has been associated with actor Sean Connery’s portrayal of the iconic secret agent and has become a coveted collector’s item as a result. In recent years, one of these extraordinary watches was auctioned off with a pre-sale estimate of $85,000-$175,000, but ultimately sold for over $92,000, showcasing the enduring appeal and value of the Reference 6538.

Daytona Paul Newman: Most Expensive Rolex Ever Sold

The Rolex Daytona Paul Newman, specifically the Reference 6239 “Paul Newman” Daytona, holds the title for the most expensive Rolex ever sold at auction. This particular watch, which belonged to the legendary actor and racing enthusiast Paul Newman, fetched an incredible $17.8 million in October 2017. The watch’s unparalleled historical significance, unique features, and rarity make it an exceptional collector’s item and the epitome of Rolex’s enduring value and prestige.

The Investment Potential of Rolex Watches

Rolex watches are known for their ability to retain value over time, making them an attractive option for collectors and investors. The brand’s reputation for quality, timeless design, and limited production runs help preserve the value of its timepieces, even as market conditions change.

The high demand for Rolex watches, combined with their limited availability, drives up the market value of these sought-after timepieces. Certain models, such as the Daytona Paul Newman, GMT-Master II, and Submariner, are especially popular among collectors due to their unique features, storied history, and limited production numbers.

The provenance of a Rolex watch can have a significant impact on its value, as watches owned by celebrities or historically significant individuals often fetch higher prices at auction. Collectors are also willing to pay a premium for well-preserved and rare models, which can increase the investment potential of these timepieces.

Rolex watches are tangible assets, meaning that their value is tied to a physical item rather than an abstract concept like stocks or bonds. This can make them a safer investment option during periods of economic uncertainty when more traditional investment vehicles may be volatile or underperforming.

To maximize the investment potential of Rolex watches, it’s important to consider factors such as rarity, condition, and provenance. Investing in limited edition or historically significant models can offer better long-term returns, as can focusing on well-preserved examples with complete documentation. As with any investment, thorough research and an understanding of market trends are essential for success.


Which one is the most expensive Rolex?

The most expensive Rolex ever sold at auction is the Rolex Daytona Paul Newman Reference 6239, which belonged to the legendary actor and racing enthusiast Paul Newman. This unique and historically significant timepiece was sold for a record-breaking $17.8 million in October 2017.

Which is the cheapest Rolex in the world?

While “cheap” is a relative term when it comes to luxury watches, the most affordable Rolex models are typically from the Oyster Perpetual collection. The Oyster Perpetual 36 and Oyster Perpetual 39, for example, are among the brand’s entry-level offerings, with prices starting around $5,000 to $6,000, depending on factors such as size, materials, and market demand. Keep in mind, however, that Rolex prices are subject to change and may vary depending on availability and region.

Are Rolex watches a good investment?

Rolex watches are often considered a good investment due to their ability to retain value over time, the high demand and limited availability of certain models, and their status as a tangible asset. To maximize the investment potential of a Rolex watch, it’s important to consider factors such as rarity, condition, and provenance, as well as to conduct thorough research and stay informed about market trends.



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